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PURE
GOLD 

Michelob Ultra - Maluma ft. The Sun

X7 created 3 extraordinary sceneries for Michelob ULTRA Organic Seltzer in partnership with the inauguration of the invitational “Hype Golf” Event in the Miami Beach Golf Club for top celebrities, golfers, & Influencers. Unique beach bar was installed at the sand trap in the center of the golf course at hole 13 to create a moving experience.

 

We were able to encourage attendees to take part in a challenge shooting towards the water that included biodegradable balls, content creation opportunities, points and a 5k prize for the winner’s charity of choice.

 

ACTIVATION INSIGHTS

Generated Traffic + Awareness Driver
Increased Touchpoints to Better Relationships
with Influencers
Increased Touchpoints to Better Relationships
with Influencers
Experiential Experience
Asset Creation (Social + Video Recaps)
Turnkey Planning and Execution of Every Experience
Direct POC with Vendors
Branded Assets and POS
Generated Brand Love Content
Led Onsite Logistics
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