Michelob Ultra

 Category: Sporting Event

ASK: Bring Michelob ULTRA’s Organic Seltzer brand story to life once again in a premium picturesque setting at the Miami Open to drive trial and awareness of the new flavors of seltzers.

STRATEGY: X7 Marketing incorporated Michelob Ultra’s new aesthetic of “Athletic Club” through a custom built experience that was both modern and cohesive with the brand message and the new seltzers. Guests were encouraged through multiple touchpoints across the activation to capture social media content of the decorated space and the new Organic Seltzer products via a virtual tennis match, and photo opportunities. Incentivized Miami Open ticket holders to enjoy day and night at the Athletic club by creating a fun and inviting environment that kept consumers
engaged and coming back through the 2-week long Miami open.