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Formula 1

 Category: Sporting Event 

ASK: Bring to life numerous info booths, facades and entry points through various placements throughout the Hard Rock Stadium campus for the Formula 1: Miami Grand Prix.

STRATEGY: Work closely with the design and events team for F1 to fabricate a total of 18 different structures that were spread across the Hard Rock Stadium campus. These different structures included info booths, area facades and welcoming entry zones. X7 was responsible for building out all the structures, designing the look and feel of all info booths and some facades and entry zones.


Ideation and Concepting
100 % Custom Build-Outs
Direct POC with Vendors
Printed Branding
In-House Branding Design
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