ASK: Create a sustainable activation for the inauguration of the large-scale solar field, Miami-Dade Solar Energy Center.

STRATEGY: X7 Marketing helped FPL welcome brand executives, local media and dignitaries, including the Mayor of Miami, to unveil a new solar site ready to secure a clean energy future for South Florida. In support of the farming community surrounding the energy center, X7 recreated a fresh local farmers market experience with a variety of produce and farm-like activities that were representative of how solar energy is a clean, sustainable and leading power source favored among customers. This one-of-a-kind activation served as the prime location to hold press conferences that catered to local media, performances and an exclusive first look at the solar energy field from the custom designed and built branded observatory to view the sea of panels from above.