ASK: Royal Caribbean was looking for a way to celebrate their yearly achievements and the employees that got them there through their hard work and dedication. The CEO of the company wanted to create an immersive activation that not only communicated their gratitude, but also encouraged employees to stick around and enjoy the festivities after

STRATEGY:X7 Marketing created a one-of-a-kind corporate event where nothing was off-limits. X7 dreamt up an afternoon full of tropical magic meant to convey gratitude and recognition. The event took place at the Port of Miami with Royal Caribbean employees at the heart of it all. This immersive experience was built entirely from scratch in one week. It included custom furniture, lighting, decadent catering, musical performances, and a flash mob that surprised employees enticing them to stay and enjoy the festivities well after their work-day was over.