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X7 conceptualized and created a custom Verizon red carpet experience for all attendees. Upon arrival, guests were greeted with a red-carpet moment, giving them the opportunity to create content and capture photos. This exclusive red-carpet experience was brought to life in both Dallas and Miami, with each setup thoughtfully designed to highlight the artists and showcase the Verizon brand. Additionally, custom activations within the concerts allowed attendees to personalize their phones with exclusive Verizon stickers, further strengthening their connection to the brand. Inside the event, consumers also had the chance to take photos with a custom-built Verizon "V," enhancing their overall experience.