MIAMI INTERNATIONAL BOAT SHOW
Stella Artois & Bud Light
Category: Community Event
ASK: Anheuser-Busch wanted to activate two of their brands at the Miami International Boat Show – Stella Artois and Bud Light. Stella Artois tasked X7 with bringing their Port De Stella program to life from a dock at the Boat Show. Bud Light tasked X7 to launch their new seltzer line to raise awareness with consumers.
STRATEGY: X7 Marketing went above and beyond to design, develop and execute the creation of floor to ceiling exhibits for both Stella Artois and Bud Light. The buildout was custom created and built completely in-house with our industry professionals. Each carefully curated area allowed for guests to engage and interact with both brands at their respective stations. X7 Marketing created an ambiance like no other having more consumer foot traffic than the Miami Boat Show’s own designated Oasis area.