ASK: Axia tasked X7 with activating a pop-up at the Miami International Boat show to raise awareness of the spirit directly with their target affluent clientele.

STRATEGY: X7 Marketing created an in immersive and interactive activation that resulted in an impactful presence at the Miami Boat Show. By capitalizing on an opportunistic sponsorship, Axia was able to interject into the boating environment, connect with their local affluent Miami consumers via direct and unique interactions at one of the most anticipated events of the year within Miami. The one-of-a-kind activation hosted local tastemakers, including micro to
mid-size influencers, as well as media outlets who helped maximize surround sound buzz across social and traditional media channels; raising brand awareness for Axia and its involvement with the local community.