LA CLAVE

X7 Marketing developed La Clave, a program designed to bring Hispanic consumers together with Jim Beam at the forefront of the conversation. This activation series supported emerging artists by giving them a platform to host intimate concerts to promote new music. Through these artists, Jim Beam authentically connected with the Hispanic demographic, generating organic exposure from influencers, media, artists, and consumers. La Clave successfully brought Jim Beam’s People Are Good For You campaign to life, fostering community and celebrating Latino culture.